Within the first few months of 2020, Aussie enterprise began to feel the weight of clunky, traditional, on-premise systems as strong COVID headwinds were rendered unavoidable. The adoption of SaaS thus presented an ideal pivot, though rushed.
Most players were forced to condense several years of digital migration within a matter of months, yet those willing to withstand the initial sales friction & frustrating fast adoption, found themselves on a new path to scale and innovation across their existing value chain.
Here, I take a closer look into the current state of the ANZ SaaS market , in particular the unrealised value at the enterprise level 📈